THE GOLDEN EYE
This ‘overall' prize will be awarded to the most successful designer or design bureau of 2010. The international jury will select the winner of The Golden Eye from the nominations in the categories Communication, Product, and Spatial. The Golden Eye award-giving ceremony takes place during the Award Show on 23 October 2010.
The criteria:
- individual person or company
- Dutch place of business
- vision of present and future
- conceptuality
- conceptuality translated into products and services
- translation of the spirit of the time
- persuasiveness
- originality
- autonomous character
- signature
