This year, DDA awards prizes in the categories Fashion, Product, Habitat Communication, Service & Systems and Design Research. Special categories are the Young Designer Award and the Best Client Award. The committee of DDA drafted this shortlist after assessing a total of over 250 entries. In total the shortlists consists of 31 finalists.
Amongst the finalists the committee signals a growing awareness that there is more to design than is generally believed. Actively sharing thoughts about content plays a striking role in this trend. Dutch designers focus on the development of new perspectives and are often the connecting factor between the parties involved. They are more capable than anyone else to change conventional notions of beauty and taste.