For the Biennale’s visual identity, Thonik chose the globe and the archetypical house as symbols. This choice may not seem very original, but the way in which the forms were used in the graphic applications and for the three-dimensional objects is certainly surprising. By combining the forms, a flowing continuity is created that refers to the ornamentation and beauty of the city of Venice.

An easily recognisable brand identity is indispensable for a temporary event. That is why the 11th International Architecture Exhibition in Venice called on Thonik design agency. The world globe and the archetypical house became the central symbols, which can be used both two-dimensionally and threedimensionally. The design allows for endless configurations and series.