LAVA developed a visual world of alter egos for the Impakt festival. Allowing the visitors to adopt a unique visual identity has created a physical and digital Impakt community.

This festival style came into being thanks to one single graphic scheme that, in combination with a colour palette, opens up a wide range of applications. This scheme made it possible to give all visitors an ‘alter ego’. Another attractive aspect is that visitors can vote for each other’s identity by cell phone.