In the submissions this year there is a lot of attention for social issues. However, many of them lack a critical approach. The right institutes are missing to support designers in their knowledge development en to implement this in society. This is where the challenge lies for designers: to take initiative and to create the right connections with the industry and businesses. Amongst the nominations especially realistic projects with a down-to-earth approach are appreciated. Striking is the attention that goes out to proper research and editing, with much attention for crafts, techniques and esthetics.
The division between product design for industry and autonomous design appears to have widened. New manufacturing methods are increasingly competing with traditional ones.
The committee agrees unanimously: the quality is high and the finalists are equals to international stars.