‘Do Not Touch’ is an interactive music video clip realized through crowd sourcing. During the track ‘Kilo’ by Light Light, the viewer sees an increasing number of cursors swarming across the screen. Each time someone follows the instructions on the screen at donottouch.org, the cursor movements are recorded. The result: a very witty video in which social impacts are registered.
This is an innovative way of producing a video clip. The designers provide insight into human behaviour through humour. The possibilities of technology and social behaviour are combined in a surprising way, keeping the viewer enthralled by the video from the beginning to the end.
For the jury everything of this clip, which is made in an innovative way, is right. The possibilities of technology and social behavior are combined in a surprising way. The public was intrinsically involved in the creative process. A distinctive concept, equipped with modest budget.
|Ontwerper||Roel Wouters, Luna Maurer, Jonathan Puckey|
|Opdrachtgever: Light Light|