A retail concept for a new kind of store that makes choosing wine easy, enjoyable and amenable.

Grapedistrict is rejuvenating the wine market by focusing on the taste of the consumer rather than the region or history of the wine. The inspiring use of clear and fresh colors facilitates the selection process and makes the store more inviting to a younger public. The flexible presentation units are a good touch, with the reversibility of the shelves giving space for the communication of the classification of the assortment by taste and highlights.