New Generation 2025
Johanna Seelemann
Johanna Seelemann uncovers the hidden narratives in everyday materials and products. Her work reframes everything non-human—materials, production systems, and ecological cycles—as part of design’s broader ecosystem.
Whether crafting compostable furniture from agricultural by-products or developing low-tech irrigation systems for urban trees, Seelemann’s work proposes nature-centric design methods that benefit the planet rather than brands or markets.
By critically studying materials and their contexts, she bridges research-driven design with idealistic purpose—redefining how we design not just for people, but with the world around us. Her sensitivity to seasonality, change, and decay challenges design’s traditional timelines and invites a more regenerative approach.
Johanna Seelemann by Julia Sang Nguyen
Micrographia by Nicola Colella