Joone Joonam is an Amsterdam-based label blending cultural memory and sartorial precision into contemporary garment-making. Their outspoken pieces reinterpret historical costume through craft and modern technique, featuring a handcrafted signature seaming that unites culture, history, and expression.

Highlighting overlooked aspects of daily wear, Joone Joonam breathes new life into discarded materials through a critical and poetic approach to heritage. Each collection emerges from deep research, translating historical references into contemporary forms that both honour tradition and embed subtle critique in design “glitches.”

With over a decade of experience in the fashion industry, Joone Joonam is now shaping their own collections with uncompromising authenticity—a practice rooted in persistence, love for the craft, and a belief in the emotional power of making.