COMPETITION
Dutch Design Awards are presented annually during a celebratory award show on the opening day of the Dutch Design Week. The awards represent the best Dutch design available during the period of assessment.
Members of the selection committees are searching the design field for the very best Dutch Design. Designers are also given the opportunity to enter their work themselves. It is possible to register for participation in sub-categories of the main categories Communication, Product, and Spatial.
WE'RE COLLECTING STORIES
Dutch Design stands for excellent design, in which the quality of the design comes first. The work field of design is dynamic and the developments that take place in it are shown in DDA as well. An important developent is the increasing role that design gets in solving social and/or economic issues such as mobility, obsolescence, (green) energy, integration, climate, social interaction, etc.
That is why our focus is on 'collecting stories'. Aside from the splendid quality of the designs, we aim to bring the story behind to the public as well. How was the design made? In what social context should we look at the design? What was the reason that this design was made in the first place? And of course: what answer provides the design for which social or economic issue? Or course the best answers and motivations to questions like these will be awarded with a Dutch Design Award.
THE FOLLOWING AWARDS ARE PRESENTED DURING THE AWARD SHOW ON 22 OCTOBER 2011:
- Dutch Design Awards in the main categories Communication, Product, and Spatial
- The Golden Eye - best of the best- , the overall winner of 2011
- The Public Award, the award for the winner of the public vote
- MINI Young Designer Award, the award for promising young talent
- Best Client Award, the award for the best cooperation between commissioning client and designer
- Lifetime Achievement Award, the oeuvre award for a designer who has made a significant contribution to the design profession
- Future Concepts, the award for the best design of the future.
The international jury will determine the winner of the Golden Eye, the winners in the categories Communication, Product, Spatial, and the winner of the MINI Young Designer Award.

