Dutch Design Awards honours the very best Dutch designs from the past year.

DDA is looking for designs that are distinguishing in various areas: in first place by relevance and impact, but also the extent to which they relate to their own field. From new cross-overs and collaborations, to craftsmanship and materialization, to a stimulating approach or an attractive appearance.
DDA opts for a broad approach of the concept Dutch design:
Designs executed by a designer or studio established in the Netherlands.
The implementation of the design is not bound to the Dutch borders.
– It is a requirement that the design is realized/ presented/ published in the period between 1 April 2022 and 1 April 2023.

Data 2023

  • 9 March

    Competition open

  • 20 April 23:59

    Competition closed

  • 29 June

    Announcement nominees DDA 2023

  • September

    Announcement winners DDA 2023

  • 21 - 29 October

    DDA Exhibition during DDW 2023


  • Product

    Industrial design or limited editions that improve life and make it easier.
    From products for the working or living environments, to human or animal mobility, for the consumer or the B2B market.

    View previous winners
  • Habitat

    Design and layout of private and public spaces that have a positive influence on the quality of life. From infrastructure to interiors and from cultural to commercial, permanent or temporary.

    View previous winners
  • Communication

    The original way in which design is used to create an effective and innovative connection between the aim, message, medium and end user. From brand and graphic design to digital and advertising.

    View previous winners
  • Fashion

    Fashion, whereby wearability is not a requirement. From collections, unique pieces and accessories to offline or online performances.

    View previous winners
  • Design Research

    Scenarios and concepts based on thorough research. From speculative to applied, from research to design and from ideas to solutions, with an emphasis on the research phase.

    View previous winners

    Criteria specific to this category

    Additional criteria for the Design Research category:
    • The research issue has evident potential for the future.
    • The work sets a precedent.

    General criteria
  • Data & Interaction

    Design of interactive installations and interfaces in which data is used to add value for people, society and/or nature.Projects are innovative in character and encourage (inter)action.
    From artistic expressions to commercial solutions, from app to site and from installations to virtual worlds.

    Note: Category is replacement for Service & Systems category as of 2023.

    View previous winners

    Criteria specific to this category

    Additional criteria for the Data & Interaction category:
    • The work is characterised by creativity and originality, in concept and/or design.
    • Technology and innovation have been applied successfully and with user-friendliness.

    General criteria
  • Best Commissioning

    The prize for clients that use designers and design strategically and structurally in their business or institute. From selection and briefing to offering creative space and securing results within the organisation.

    View previous winners

    Criteria specific to this category

    The jury uses the following criteria when assessing entries in the Best Commissioning category:
    • The quality of the request.
    • The strategic impact and sustainability of the collaboration.
    • The level of innovation of the collaborative form.
    • The professionality of the parties involved.

    General criteria
  • Young Designer

    This is the incentive prize for young, talented designers who have been working for no more than five years as a professional designer, for example the five years after your graduation. It is important to know that a completed education is no longer obligatory. However, participation for students is excluded. The designer is central in the assessment process, and the quality of the entire portfolio will be judged.

    Keep an Eye Foundation and Dutch Design Awards believe that financial support can make the difference at the beginning of someone’s career. Since 2018, Keep an Eye has therefore linked a financial incentive to DDA's Young Designer Award, with which we can seriously help young designers get started.

    View previous winners

    Criteria specific to this category

    In the Young Designer category you submit 2 to 3 different projects from your portfolio. You do this by submitting separate entries per project in the category.

    Specific criteria:
    • The designer demonstrates potential for the future.
    • The designer’s work questions the current state of affairs within his/her discipline.

    General criteria
  • Public Award

    The Public Award is presented to the winner with the most public votes. During Dutch Design Week the public can vote for winners from the categories: Product, Fashion, Habitat, Communication, Design Research, Service & Systems, Young Designer and Best Commissioning.

  • Keep an Eye Foundation

    Keep an Eye Foundation and Dutch Design Awards believe that financial support can really make the difference at the beginning of someone’s career. Keep an Eye has therefore linked a financial stimulant to the DDA Young Designer Award since 2018, so that we can give young designers a seriously helping hand.

    Keep an Eye Foundation keeps an eye open for young, promising talents. Thanks to various scholarships, prizes, shows and festivals, these talented musicians, artists, photographers, designers and filmmakers are given the chance to further develop their talent, to create new possibilities and above all to realize their creative dreams. Keep an Eye also strives for further exchanges between the different disciplines and educational courses.

  • BNO Piet Zwart

    This oeuvre prize is awarded by the Beroepsorganisatie Nederlandse Ontwerpers (BNO) and DDA to a designer who excels in one or more of the professional areas in which photographer, typographer, spatial and industrial designer Piet Zwart worked. The prize is awarded once every two years. The next BNO Piet Zwart Award will be presented in: 2023.

    View previous winners


DDA assesses how a design relates to Dutch society in the broadest sense of the term: economically, socially, culturally and intrinsically. Large and small issues, both in the Netherlands and abroad, demand a new, relevant design approach and form a reason for chasing new dreams. At the same time, design is also an applied profession. It changes people’s lives and makes things better and more valuable. Sometimes with relatively small, smart changes, sometimes with a groundbreaking idea. The expert panels and main jury assess all designs based on four overarching criteria. They apply a different emphasis per category and use additional criteria where necessary.

  • Impact

    • The work impacts on a social, economic and/or individual level.
    • It appeals to a relevant issue, development or trend.
    • It initiates and/or accomplishes meaningful change.
  • Distinction

    • The work is innovative in character.
    • There is evidence of a multidisciplinary or discipline-transcending collaboration or approach.
  • Expressiveness

    • The design succeeds in communicating the designer’s intentions.
    • The work appeals to the imagination and displays a well-considered balance between form and function.
  • Production method

    • The work has been produced in a responsible way.
    • It shows professional use of materials and techniques.
    • The work is of high quality.

A distinguished selection of experts scout, judge and select the top three and winners in the field of design.

Main jury 2023

Programme maker, cultural producer, curator, and moderator

Dymphie Braun

The Image Society, Director

Mieke Gerritzen
Main jury Communication

Code d'azur, Executive Creative Director

Daniel Sytsma
Main jury Data & Interaction

State of Fashion, Director

Iris Ruisch
Main jury Fashion

MU Art Institute, Director and curator

Angelique Spaninks
Main jury Design Research

Studio Chris kabel

Chris Kabel
Main jury Product

ELLE Decoration NL, Editor in Chief

Evelien Reich
Main jury Young Designer

Brabantia, CEO

Tijn van Elderen
Main jury Best Commissioning

Kossmanndejong, Partner, Content Developer

Femke Bijlsma
Main jury Habitat

Expert panel 2023

Studio Dumbar/DEPT®, Creative Director

Liza Enebeis
Expert panel Data & Interaction

Modem, Co-Founder and Innovation Director

Bas van de Poel
Expert panel Data & Interaction

Nxt Museum, Founder, Managing Director

Merel van Helsdingen
Expert panel Data & Interaction

Senior Creative bij MediaMonks

Gavin Kempenaar
Expert panel Data & Interaction

LOLA landscape architects, Partner and co-founder

Cees van der Veeken
Expert panel Habitat

Studio Nauta, Architect

Jan Nauta
Expert panel Habitat

Architect & Partner Oostwest

Caro van Dijk
Expert panel Habitat

Architect and Co-founder, Studio LA

Arna Mackic
Expert panel Habitat

Eindhoven University of Technology, Assistant Professor

Kristina Andersen
Expert panel Product

Design Curator Stedelijk Museum Amsterdam & PhD candidate

Amanda Pinatih
Expert panel Product

Studio Floris Schoonderbeek, Founder & Designer

Floris Schoonderbeek
Expert panel Product

Head of programme Fine Art, Design and jewelry designer

Chequita Nahar
Expert panel product


Karen van de Kraats
Expert panel Communication

Studio Bas Koopmans

Bas Koopmans
Expert panel Communication

Silo, Creative Director/ Founder

Rene Toneman
Expert panel Communication

Brand & Communication Consultant

Thecla Schaeffer
Expert panel Communication

RCHD, Creative and Executive director

Rachid Naas
Expert panel Fashion

Fashionclash, Artistic co-director

Branko Popovic
Expert panel Fashion

Fashion & design journalist, Trendforecaster

Mehtap Gungormez
Expert panel Fashion

Fashion Designer

Marga Weimans
Expert Panel Fashion

Freelance Curator and researcher in Art, Science and Technology projects

Tanja Koning
Expert panel Design Research

Design Researcher, Journalist, Moderator

Daniëlle Arets
Expert panel Design research

A/ BZ, Co-founder & Research director

Jop Japenga
Expert panel Design Research

Studio Klarenbeek & Dros

Eric Klarenbeek
Expert panel Design Research

BNO Beroepsorganisatie, Director Secretary

Rita van Hattum
Expert panel Best Commissioning

HEMA, Head of Design Food & Hardgoods

Milou Pikaart
Expert panel Best Commissioning

Global Creative director Valtech

Eelco van Collenburg
Expert panel Best Commisioning

Director Schoenenkwartier Waalwijk

Rinske Jurgens
Expert panel Best Commisioning

Styling director Studio Aandacht

Tatjana Quax
Expert panel Best Commisioning

CLEVER°FRANKE, Co-founder and Managing Director

Thomas Clever
Expert panel Young Designer

Liv Vaisberg Office for Art & Design | Collectible, Co-founder

Liv Vaisberg
Expert panel Young Designer

(Fashion) Journalist, Curator, Lecturer, Activist

Aynouk Tan
Expert panel Young Designer

Co-Founder / Chief Creative Officer

Borre Akkersdijk
Expert panel Young Designer

Editor DAMN magazine

Gabrielle Kennedy
Expert panel Young Designer

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