Dutch Design Awards honours the very best Dutch designs from the past year.

DDA is looking for designs that are distinguished in various areas: in first place by relevance and impact, but also the extent to which they relate to their own field. From new cross-overs and collaborations, to craftsmanship and materialisation, a stimulating approach or an attractive appearance.
DDA opts for a broad approach of the concept Dutch design:
– Designs executed by a designer or studio established in the Netherlands.
– Designs by a designer schooled in the Netherlands.
It is a requirement that the design is realised / presented / published in the period between 1 April 2020 and 1 April 2021.

Data 2021

  • 1 February

    Competition open

  • 23 April

    Competition closed

  • 1 July

    Announcement nominees

  • 16 - 24 October

    Announcement winners DDA 2021

  • 16 - 24 October

    (Virtual) DDA Exhibition during DDW 2021


  • Product

    Industrial design or limited editions that improve life and make it easier. From products for the working or living environments, to human or animal mobility, for the consumer or the B2B market.

    View previous winners
  • Habitat

    Design and layout of private and public spaces that have a positive influence on the quality of life. From infrastructure to interiors and from cultural to commercial, permanent or temporary.

    View previous winners
  • Communication

    Applications of media that improve and/or change communication in an original way and with intelligent aesthetics. From graphic design to (digital) publications, autonomous or commissioned.

    View previous winners
  • Fashion

    Fashion, whereby wearability is not a requirement. From collections, unique pieces and accessories to offline or online performances.

    View previous winners
  • Design Research

    Scenarios and concepts based on thorough research. From speculative to applied, from research to design and from ideas to solutions, with an emphasis on the research phase.

    View previous winners

    Criteria specific to this category

    Additional criteria for the Design Research category:
    • The research issue has evident potential for the future.
    • The work sets a precedent.

    General criteria
  • Service & Systems

    (Digital) expressions whereby interaction plays a central role, with the objective of communicating a message, delivering user-friendliness or encouraging people to take action. From apps or websites to services, interactive installations and virtual worlds.

    View previous winners

    Criteria specific to this category

    Additional criteria for the Service & Systems category:
    • The work is characterised by creativity and originality, in concept and/or design.
    • Technology and innovation have been applied successfully and with user-friendliness.

    General criteria
  • Best Commissioning

    The prize for clients that use designers and design strategically and structurally in their business or institute. From selection and briefing to offering creative space and securing results within the organisation.

    View previous winners

    Criteria specific to this category

    The jury uses the following criteria when assessing entries in the Best Commissioning category:
    • The quality of the request.
    • The strategic impact and sustainability of the collaboration.
    • The level of innovation of the collaborative form.
    • The professionality of the parties involved.

    General criteria
  • Young Designer

    This is the incentive prize for young, talented designers who graduated no more than five years ago. Participartion for students is excluded. The designer is central in the assessment process, and the quality of the entire portfolio is judged.
    Keep an Eye Foundation and Dutch Design Awards believe that financial support can really make the difference at the beginning of someone’s career. Keep an Eye has therefore linked a financial stimulant to the DDA Young Designer Award since 2018, so that we can give young designers a seriously helping hand.

    View previous winners

    Criteria specific to this category

    In the Young Designer category you submit 2 to 3 different projects from your portfolio. You do this by submitting several separate entries in the category.
    Additional criteria for the Young Designer category:
    • The designer demonstrates potential for the future.
    • The designer’s work questions the current state of affairs within his/her discipline.

    General criteria
  • Public Award

    The Public Award is presented to the winner with the most public votes. During Dutch Design Week the public can vote for winners from the categories: Product, Fashion, Habitat, Communication, Design Research, Service & Systems, Young Designer and Best Commissioning.

    View previous winners
  • Keep an Eye Foundation

    Keep an Eye Foundation and Dutch Design Awards believe that financial support can really make the difference at the beginning of someone’s career. Keep an Eye has therefore linked a financial stimulant to the DDA Young Designer Award since 2018, so that we can give young designers a seriously helping hand.

    Keep an Eye Foundation keeps an eye open for young, promising talents. Thanks to various scholarships, prizes, shows and festivals, these talented musicians, artists, photographers, designers and filmmakers are given the chance to further develop their talent, to create new possibilities and above all to realize their creative dreams. Keep an Eye also strives for further exchanges between the different disciplines and educational courses.

    View previous winners
  • BNO Piet Zwart

    This oeuvre prize is awarded by the Beroepsorganisatie Nederlandse Ontwerpers (BNO) and DDA to a designer who excels in one or more of the professional areas in which photographer, typographer, spatial and industrial designer Piet Zwart worked. The prize is awarded once every two years. The next BNO Piet Zwart Award will be presented in: 2021.

    View previous winners


DDA assesses how a design relates to Dutch society in the broadest sense of the term: economically, socially, culturally and intrinsically. Large and small issues, both in the Netherlands and abroad, demand a new, relevant design approach and form a reason for chasing new dreams. At the same time, design is also an applied profession. It changes people’s lives and makes things better and more valuable. Sometimes with relatively small, smart changes, sometimes with a groundbreaking idea. The commissions and jury members assess all designs based on four overarching criteria. They apply a different emphasis per category and use additional criteria where necessary.

  • Impact

    • The work impacts on a social, economic and/or individual level.
    • It appeals to a relevant issue, development or trend.
    • It initiates and/or accomplishes meaningful change.
  • Distinction

    • The work is innovative in character.
    • There is evidence of a multidisciplinary or discipline-transcending collaboration or approach.
  • Expressiveness

    • The design succeeds in communicating the designer’s intentions.
    • The work appeals to the imagination and displays a well-considered balance between form and function.
  • Production method

    • The work has been produced in a responsible way.
    • It shows professional use of materials and techniques.
    • The work is of high quality.

A distinguished selection of experts scout, judge and select the top three and winners in the field of design.

Main jury 2020

Boer & Croon, Partner

Ine Frings


JaapJan Berg

Haller Brun

Sonja Haller

TheGreenLightDistrict, PR-advisor and Copywriter

Ingeborg van Lieshout

Headmaster MA The Critical Inquiry Lab Design Academy

Saskia van Stein
Young Designer

Fashion Council NL, Director/ liaison officer

Liesbeth in 't Hout

EPAM-Systems, Principal and Experience Consulting

Pieter Aarts
Best Commissioning

MU Art Institute, Director and curator

Angelique Spaninks
Design Research

Dutch Digital Design, Founder

Bert Hagendoorn
Service & Systems

Expert jury 2020

Studio Dumbar

Liza Enebeis
Service & Systems

Isobar, Chief Design Officer EMEA | Studio Kraftwerk, Executive Creative Director

Daniel Sytsma
Service & Systems

Design Researcher | Project Founder De Voorkamer

Shay Raviv
Service & Systems

SPACE10, Creative Director

Bas van de Poel
Service & Systems

LOLA landscape architects, Partner and co-founder

Cees van der Veeken

ZWIRT, Architect and Owner

Carolien Ligtenberg

Studio Nauta, Architect

Jan Nauta

Vakwerk Architecten, Partner and Architect

Ellen van der Wal

Atelier NL, Co-founder

Lonny van Ryswyck


Miro, Head of Horizontal Product Design

Cees van Dok

Chris Kabel

Lesley Moore, Co-Founder and Designer

Karin van den Brandt

Graphic Designer

Remco van Bladel

Graphic Designer

Vannesa van Dam

Joel Galvez

M-ODE, Managing Director

Iris Ruisch

RCHD, Creative and Executive director

Rachid Naas

NRC, Fashion editor

Milou van Rossum

Fashionclash, Artistic co-director

Branko Popovic

Freelance programmamaker, curator

Tanja Koning
Design Research

Design Researcher, Journalist, Moderator

Daniëlle Arets
Design research

A/ BZ, Co-founder & Research director

Jop Japenga
Design Research

Studio Eric Klarenbeek

Eric Klarenbeek
Design Research

NIMA, Manager Content & Business

Luuk Ros
Best Commissioning

BNO Beroepsorganisatie, Director

Madeleine van Lennep
Best Commissioning

Mirabeau, Creative Director

Henk Haaima
Best Commissioning

ING, Manager Conceptdevelopment

Jaina Padberg-Bührmann
Best Commissioning

Heineken, Director Global Design

Mark van Iterson
Best Commissioning

Journalist, Writer, Curator, Moderator, Researcher

Jeroen Junte
Young Designer

MIRROR magazine, Editor-in-chief

Georgette Koning
Young Designer

ELLE Decoration, Editor-in-chief

Evelien Reich
Young Designer

Writer, lecturer and teacher

Tamar Shafrir
Young Designer

CLEVER°FRANKE, Co-founder and Managing Director

Thomas Clever
Young Designer