Aime Creative Direction
Desso Showroom
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/10/desso-showroom_0-375x221.jpg)
The project
Design of a 400 m2 showroom to display contract flooring. To create a showroom environment comprising various experiences, none of which displayed the product in a traditional way. A variety of materials, colours and surfaces based in different settings was used to inspire visitors to work with, arrange and combine the product to create new ideas.
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/10/desso-showroom_1-375x221.jpg)
Committee
Aime Creative Direction has succeeded in creating an inspiring environment for a product that is very difficult to present.