Aime Creative Direction

Desso Showroom

The project

Design of a 400 m2 showroom to display contract flooring. To create a showroom environment comprising various experiences, none of which displayed the product in a traditional way. A variety of materials, colours and surfaces based in different settings was used to inspire visitors to work with, arrange and combine the product to create new ideas.


Aime Creative Direction has succeeded in creating an inspiring environment for a product that is very difficult to present.

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