Elisa Van Joolen
Invert Footwear
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/invert-footwear_0-375x221.jpg)
The project
By turning deadstock of shoe manufacturers like Nike, Converse and Clarks inside out, Elisa van Joolen transforms them into unique sneakers.
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/invert-footwear_1-375x221.jpg)
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/invert-footwear_2-375x221.jpg)
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/invert-footwear_3-375x221.jpg)
Committee
Van Joolen gives a new meaning to re-use. With this collection, she challenges international shoe brands, showing them that re-use can go hand in hand with a beautiful product. It is not often that a good story with a sustainable message is converted into an interesting end result.
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/invert-footwear_4-375x221.jpg)