Lex Pott X Weltevree
Poplars are a reinterpretation of an iconic Dutch heritage product: wooden clomps. Now with a different silhouette, they have been adjusted to suit modern living. Lex Pott was responsible for the design and Weltevree is the client and label within which this product has been developed into a comfortable, wearable and easily producible model. Poplars are produced by Krajenbrink Klompenfabriek: one of the two last remaining industrialised clomp producers in the Netherlands. The clomps are made from poplar wood from Dutch forests using traditional methods. Each clomp is made from one block of wood. Clean lines in the wood are characteristic of this reinterpretation.
Uniting tradition with contemporary, relevant materials and themes such as bio-based and cradle to cradle, Poplars shows that alternatives to plastic can sometimes be easily realised by redefining existing products.A more elegant version of an iconic shape, the revaluation of a craft, local production and the efficient use of a wood that has a relatively low added economic value combine to make the end product very interesting. It shows that a lot can be achieved close to home. Dutch heritage here and now. It is clear and it works.