Iris van Wees
As 3D virtual designer, Iris van Wees is at the forefront of the digital transformation of the fashion industry in the Netherlands. Her method interacts with fashion, refers to well-known frames and filters from the digital world and shows enormous potential. The DIY-feel speaks to the imagination and stimulates thinking about which other applications could be possible. It is energetic and practical, it is glitch, it is street, it is binary and it has a retro feel, wherein lies the power of Iris van Wees: it cannot be categorised and so fits in perfectly with the spirit of the times.