Ninamounah

Collection 004 Evolve Around Me

Fashion 2019
nominee
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The project

Collection 004 Evolve Around Me is all about dominance and submission through the lens of evolution and man’s urge to overpower the animal kingdom. Fashion is seen here as an organism that continuously adapts to different situations, such as the changing of the seasons and the process of natural selection. For this, Ninamounah has merged together iconic deadstock items of clothing like the leather jacket, the corset, the pinstripe suit and the shirt into new and contrasting shapes, silhouettes and colour combinations.

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Committee

Ninamounah’s transboundary and often provocative designs change the stereotypic function and meaning of fashion. Topical and relevant. Ninamounah adds an independently artistic and critical voice to influence the fashion industry. The collaborations she always seeks, the inclusive character of her method and her choice of models are praiseworthy. With Collection 004 Evolve Around Me she also succeeds in translating her social issues into a high-quality collection. The shapes Ninamounah creates give a refreshing touch to iconic items of clothing. The images used in this collection are also spot-on and fit with her theme in this collection.

— Ninamounah’s transboundary and often provocative designs change the stereotypic function and meaning of fashion. Topical and relevant.