Schueller de Waal | SDW STUDIO
SCHUELLER DE WAAL / SDW Studio creates fashion statements and capsule collections with which the relevance of fashion, its possible manifestations and a more sustainable system are researched and questioned. Litter was an intervention during Paris Haute Couture 2019/2020. Fifty models consisting of fashion professionals and volunteers came together for a big spring clean opposite the city hall of the 15th arrondissement. They collected rubbish from the street, clothed top to toe in lavish, eclectic cleaning uniforms made from waste materials, dead stock items of clothing and pieces from earlier collections of SCHUELLER DE WAAL. The event was made possible by Het Stimuleringsfonds Creatieve Industrie and gained a lot of attention through the collaboration with the city of Paris and organisations like PikPik Environnement, Green Bird Paris and France Nature Environnement Federation.
SCHUELLER DE WAAL knows how to create awareness with impact, without making compromises when it comes down to shape and substantive quality. Their optimism and feeling for humour are infectious, without it being a gimmick. Litter shows how sharp and specific they have become in their message; how handy they are in looking for collaborations and how recognisable their handwriting and silhouette is. Whether they make an installation, video or performance, everything is equally unique and strong.