The Royal Dutch Cycling Union (KNWU) wants to elevate Freestyle BMX – an Olympic sport for the first time in 2020 – to a higher level. The task for Clever°Franke: to offer fans, spectators and athletes an exciting experience showing the performance of the riders, by way of a convincing, easy to understand showcase of their run. Clever°Franke has succeeded in this with the help of sensor technology (developed by the Urban Sports Performance Centre) that records the speed, lift and orientation of the riders. A real time data visualisation digitally reproduces the performances. Riders can thus analyse their performances and jury members can better assess the runs. Furthermore, the visuals provide a viewing experience for the visitors.
Clever°Franke goes further than the pure visualisation of real time data: this tool helps with learning and analysing.
What they have designed for the KNWU is therefore pioneering for the sport. It helps all target groups in Freestyle BMX – audience, jury and the athletes themselves – to understand what is happening, to make assessments with clarity and to improve performance. The impact on this relatively young discipline in the world of sport cycling is enormous. The complexity in construction of the tool itself is equally as impressive. This project pushes the boundaries within the sport, scores well on both multidisciplinary collaborations, craftmanship and usability and is also interestingly designed. With this tool, Clever°Franke has unlocked numerous possibilities for this branch of sport, as well as other sports and sport reporting.