Thijs Biersteker takes an abstract topic, that is difficult to visualise, and turns it into an almost living organism. In the interactive installation Pollutive Ends, it is really clever how the designer has managed to transform something so repulsive into something so fascinating and even beautiful. The impact of the installation walks the lines of wonder and yet is direct and unambiguous in its communication. A refreshing and effective approach to a known, perhaps even tired problem, that also motivates direct action. Once you have seen this, you will think twice before ever throwing a cigarette butt on the floor ever again.