Gijs Frieling & Job Wouters

Dries van Noten – Men’s collection Fall/Winter 2012/2013

The project

Gijs Frieling and Job Wouters created paintings and words respectively, in which typography plays an important role for Dries van Noten ́s Fall/Winter collection 2012/2013. The prints were applied to the garments as well as performed live during the fashion show.


This design constitutes a nice cross-fertilisation of different disciplines – fashion, art and graphic design. Unique is the application of the same high-quality typography and the image on the garments by Van Noten.

— Frieling’s ornamental paintings of plants, animals and other motifs inspired Wouters to equally ornamental hand-painted letters for which he adopted Frieling’s double-color brush technique. The combination proved irresistible for fashion designer Van Noten and everything came together in the fashion show.

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