Studio Smack

Graphic Design Festival Breda

The project

The animation shows the full scope of graphic design. The characteristic diagonal slash, part of the logo of the Graphic Design Festival, constantly changes in form and context. The GDFB promo was also the opening film for the new Graphic Design Museum in Breda.

Committee

Technical chaps with an inexhaustible creative mind. How do you turn such a simple style element – a slash – into such a rich viewing document? What is missing, though, is a beginning and an end, in other words, a scenario. Nevertheless, a feast for the eye – which it had to be, taking into account that this was the opening film for the new Graphic Design Museum Breda.

— A feast for the eye.

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