MAISON the FAUX

MAISON pour MAISON

Fashion 2019
nominee

The project

During Amsterdam Fashion Week, MAISON pour MAISON is all about coming home, being free, the importance of being able to choose your own surroundings and the inevitable limitations. This multidisciplinary presentation combines fashion, theatre, dance, music and spatial design and brings together all facets of ‘home’. The residents are dressed in MAISON the FAUX’s interpretation of leisure wear. Pyjamas, night gowns, negligées and dressing gowns. Everything is styled with various interior accessories such as cushions, duvets, sleeping masks and even mattresses.MAISON the FAUX is an initiative of Joris Suk and Tessa de Boer: a creative studio that presents itself as a major couture brand. MAISON the FAUX is consciously working on breaking through (gender) boundaries, narrow-mindedness and pushing a varied image in the fashion scene. (Damaging) beauty ideals are questioned and individual freedom and expression are promoted.

Committee

MAISON the FAUX is a strong example of what the new generation of Dutch (fashion) designers can achieve. They are well-schooled, hard-working, multidisciplinary and react to the current fashion system with particular passion. MAISON the FAUX has been a jury favourite for a while now and MAISON pour MAISON also deserves praise. Once again, the designer’s collective has created a whole new world in which every detail is correct. A world that transcends the idea that fashion is simply a collection. Their decorative, inclusive and pleasantly abrasive approach to fashion encourages a love of beauty and the true power of clothing to flourish again. MAISON the FAUX is performance art with space for diversity, young talent and beautifully crafted clothing

— Their decorative, inclusive and pleasantly abrasive approach to fashion encourages a love of beauty and the true power of clothing to flourish again.