Next Nature Network

Nano Supermarket

Service & Systems

The Nano Supermarket shows new products that might come to market in the next decade and draws attention to new technologies. An example is Rayfish Footwear, ‘customised’ footwear made of farmed stingray leather.

The products provoke debate and are all innovative and desirable, but some are a little daunting or even alarming- Bas van Lier, Dutch Design Jaarboek, 2013.


What makes the Nano Supermarket interesting is the fact that it does not predict the future, but explores a possible future in an understandable way. Nano Supermarket does not judge these technologies itself, but gauges their desirability among the public. This concept enables the public to reflect on the potential impact of new technologies. It provokes a public debate on what is or is not ‘acceptable’ in this world.

Studio Next Nature Network
Ontwerper Koert van Mensvoort, Hendrik-Jan Grievink, Silvia Celiberti, Allison Guy, Francesca Barchesi & Nichon Glerum
Extra website