Ahrend

Inrichting van de Gas Natural in Barcelona, Spanje. Voor de inrichting zijn de Ahrend 380 (Ineke Hans), Revolt (de grijze variant) en Mehes (bureausysteem) gebruikt. De Ahrend 350 stoel en de Ahrend 1030 tafel zijn hier in gebruik.

Foto's: Hans Morren
' Ahrend shows great love for design. Design is even more in the company’s genes than in its strategy.' (DDA jury, 2011)

Selection committee

Ahrend has been collaborating continuously and consistently with several designers. Design has been an integral part of the operational management for many years.

Jury report

Ahrend demonstrates, as it used to do in the past, great love for design. Design is even more in the company’s genes than in its strategy. Design is primarily tactical and intuitive. The role of the management is crucial in the design strategy and the realisation of the collection and brand positioning. The commitment to sustainability through the application of new materials arisen from the knowledge of external designers as well as the role of internal designers in coaching external designers can be called exceptional. The fact that Ahrend sees the external designers as partners and offers them an attractive royalty fee is clear evidence of good and sustainable clientship.

Studio Ahrend
Website www.ahrend.nl

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