...,staat

Bols Genever

The project

Design bureau …,staat was commissioned by Lucas Bols to develop the bottle, special glasses, the website and the other items for brand communication for the brand Bols Genever. The authenticity of the brand is expressed in the shape of the bottle and the typography. The shape is derived from the stone jenever crock and the calligraphy was done by Amsterdam designer and calligrapher Niels Meulman. The atmosphere evoked by the packaging design is continued in the photography used for the advertising campaign and the website

Committee

Dutch gin has to become a drink for trendy cafés and cocktails, says Bols Genever. Design agency …, staat was asked to develop the bottle, special glasses, and other tools for brand communication. Authenticity is central. The graceful calligraphy, the shape, and the dark grey smoked glass bring Dutch gin back to its glorious past and its original recipe from 1820.

— The graceful calligraphy, the shape, and the dark grey smoked glass bring Dutch gin back to its glorious past and its original recipe from 1820.