CLEVERºFRANKE
Consumer Barometer
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/consumer-barometer_0-375x221.jpg)
The project
Commissioned by Google, design bureau CLEVERºFRANKE designed a user-friendly interface displaying the percentage of consumer purchases made online and offline per market sector and product category.
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/consumer-barometer_1-375x221.jpg)
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/consumer-barometer_2-375x221.jpg)
Committee
This complex project makes the richness and depth of the large amount of data and research transparent through this simple-looking interface. The interaction, speed and visualisation are amazingly good. In addition, the makers have managed to make a valuable amount of information available to entrepreneurs.
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/consumer-barometer_3-375x221.jpg)