CLEVERºFRANKE

Consumer Barometer

The project

Commissioned by Google, design bureau CLEVERºFRANKE designed a user-friendly interface displaying the percentage of consumer purchases made online and offline per market sector and product category.

Committee

This complex project makes the richness and depth of the large amount of data and research transparent through this simple-looking interface. The interaction, speed and visualisation are amazingly good. In addition, the makers have managed to make a valuable amount of information available to entrepreneurs.

— Everything can be continuously adjusted and adapted in directly understandable ways, so that the visitor is quickly aware of what he is looking at - Bas van Lier, Dutch Design Jaarboek, 2013