The project

A flexible house style based on four unique pixels that refer to the client’s four main activities, namely television, film, events and the internet.


Using four symbols or pixels that each represent one of the activities of the company, a widely applicable visual identity has been developed whereby the logo is used as part of a graphic game. Despite the fact that black and white elements are principally used, the visual identity can be described as varied and multifaceted. Symbolism and design are one. The many variants of the logo that are displayed, and its application on walls and elsewhere, are excellent demonstrations of this.

— Symbolism and design are one.

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