The project

Jimmy Woo is one of the few Amsterdam clubs with international style and allure. It is chic and classy and so is the Jochem Legstra and Youri Koer’s designed identity for it which includes logo, pens, stamp, corporate letter and even matches.


De club identity of the Amsterdams club Jimmy Woo precisely represents the atmosphere of exclusivity and Oriental mystery that the club cultivates. Rich and at the same time modest, as well as consistent work.


We chose Jimmy Woo because its corporate identity represents the idea of identity-in-diversity the best way, and deceives us with the exclusive attractiveness of a real ‘club’.

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