A tool to visualise news and allow visitors an alternative way to navigate msnbc.com. This design offers consumers dynamic surfing possibilities in a three-dimensional environment. Spectra offers user customisation, tailor-made news coverage, and human interaction.
The design of this site reveals a clear view on the need to browse rapidly through an extremely large supply of information. The solution is surprising and aesthetically pleasing. The interface offers the possibility of intuitive browsing with an accurate selection as a result. Complexity has been translated successfully into a pleasant experience that will not bore the audience.