Lernert & Sander

Posters Pink Film Days

The project

Lernert & Sander were asked to create the posters for the Roze filmdagen in Amsterdam. They introduced two new couples by folding two iconic heterosexual Hollywood couple into two gay couples. The posters of Casablanca and Grease were used for this. John Travolta and Humprey Bogart are hugging each other intense and Olivia Newton-John is posing cheek to cheek with Ingrid Bergman. A new gay and lesbian poster is created.

Committee

The jury found the idea of separating two classic amorous pairs of the silver screen and pair the men with the men and the women with the women so good that it decided to take the fairly flat design of the
posters for granted. The reuse of images, which is typical for this time, works best here.

— Two iconic Hollywood couples turned into two gay couples through one simple fold.