Press Only, Mulholland International & Smel
Quinny by Henrik Vibskov
Danish fashion designer Henrik Vibskov designed a number of products and patterns for Quinny. In his designs, Vibskov refers to small children’s perception of their surroundings, where fairy tales play an important role. The advertisements, the photography, the design of the printed materials and the special website bear witness to tight art direction. That yields a recognizable consistent image, which in terms of atmosphere is far removed from brands such as Bugaboo or MaxiCosi, the other Dorel Nederland stroller brand.
In a fairytale campaign, Press Only unites top brands Quinny, Dutch brand of baby carriages, and Henrik Vibskov, Danish fashion designer, drummer and filmmaker. This campaign does not only respond to the perception of the world of children but also appeals to their modern, urban parents.