The Ocean Cleanup is a non-profit organisation with a huge mission: to develop advanced technologies that will rid the world’s seas and rivers of plastic. When The Ocean Cleanup was still in its infancy in 2016, GRRR – Agency for Meaningful Matters offered Boyan Slat its services to improve their communication. GRRR has been the permanent design partner ever since, and they have worked together in almost every field in which design can be used. From website, signage, to event branding and clothing, but also strategies with which the organisation can captivate and connect with a worldwide network of supporters and doners.

The Ocean Cleanup operates under the mantra ‘build, break, learn and repeat’ in order to generate proven technology as quickly as possible. Its collaboration with GRRR is no different. There is a clear focus on the process and the long-term instead of incidental design injections. A great example of well-considered commissionership that is based on serious personal involvement and chemistry. The result is consistent, clear and interesting to a wide audience. The quality of the design is therefore high. This collaboration proves that self-consciousness entrepreneurship with a clear vision delivers an effective result.