G-Star RAW
The Art of Raw
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/the-art-of-raw_0-375x221.jpg)
The project
In one minute, we see in the G-Star video how cotton spins into yarns that somersault through a dye bath, and weave and stitch themselves together into a G-Star jacket, which a dog skeleton then puts on and runs away with.
![](https://www.dutchdesignawards.nl/wp-content/uploads/2014/08/the-art-of-raw_1-375x221.jpg)
Committee
By showing the production of a pair of jeans step by step, the video transcends the standard of motion. The content and the form are combined in a visually appealing way. Moreover the campaign is consequently implemented in thes offline environment. A striking element in the video is the sound design by Skrillex and the tight editing.